Ghost to WordPress Migration 2026: Get Plugins, E-commerce, and SEO
Ghost is a clean blogging platform, but it is limited. No e-commerce. No advanced SEO plugins. No course platforms. ~1,000 plugins vs WordPress's 58,000+. Ghost(Pro) costs $9-199/month. WordPress on Bluehost costs $3.99/month and gives you WooCommerce, LearnDash, Rank Math, MemberPress, and full design control. This guide shows you how to migrate from Ghost to WordPress in 2026.
Migrate from Ghost to WordPress
$3.99/month. 58,000+ plugins, e-commerce, courses, SEO control. Save $5-195/month vs Ghost(Pro). Free domain, SSL, CDN, 24/7 support.
Migrate to Bluehost →Ghost vs WordPress on Bluehost
| Feature | Ghost(Pro) | Bluehost + WordPress |
|---|---|---|
| Monthly cost | $9-199/mo | $3.99/mo |
| Plugins | ~1,000 | 58,000+ |
| E-commerce | No | WooCommerce (free) |
| Online courses | No | LearnDash, TutorLMS |
| SEO plugins | Basic built-in | Rank Math (advanced) |
| Themes | ~100 free + paid | 10,000+ free + paid |
| Memberships | Built-in | MemberPress, PMPro |
Step-by-Step Ghost to WordPress Migration
- 1.Sign up for Bluehost: Choose Basic ($3.99/mo). Free domain included.
- 2.Install WordPress: One-click from Bluehost dashboard.
- 3.Set permalinks to Post name: Settings → Permalinks → Post name. Matches Ghost's URL structure.
- 4.Export Ghost content: Ghost Admin → Settings → Migration → Export. Downloads a JSON file.
- 5.Import to WordPress: Install Ghost to WordPress importer plugin. Upload JSON. Posts, pages, tags, and authors migrate automatically.
- 6.Import images: Install Auto Upload Images plugin. Rewrites image URLs from /content/images/ to WordPress media library.
- 7.Set up 301 redirects: Install Redirection plugin. Map any changed URLs. Preserves SEO rankings.
- 8.Migrate memberships (if applicable): Export members CSV from Ghost. Install MemberPress. Import members. Connect Stripe.
- 9.Test and launch: Check 20-30 posts for formatting. Verify redirects. Update DNS to point to Bluehost.
FAQ
How do I migrate from Ghost to WordPress?
Export Ghost content as JSON, install WordPress on Bluehost ($3.99/mo), use Ghost to WordPress importer, set permalinks to Post name, import images, set up 301 redirects. Takes 1-2 hours.
Why switch from Ghost to WordPress?
WordPress has 58,000+ plugins, WooCommerce, LearnDash, Rank Math, and full design control. Ghost is limited to blogging and memberships. WordPress is a complete website platform.
Will I lose SEO rankings?
No. Set permalinks to Post name to match Ghost URLs. Install Redirection plugin for any URL changes. Google transfers rankings within 2-4 weeks.
How much does WordPress cost vs Ghost?
Ghost(Pro) costs $9-199/month. WordPress on Bluehost costs $3.99/month. Save $5-195/month and gain 58,000+ plugins, e-commerce, and courses.
Can I keep my Ghost memberships?
Yes. Install MemberPress or Paid Memberships Pro. Migrate members CSV. Connect Stripe for recurring payments. More features than Ghost's built-in memberships.
Migrate to Bluehost for $3.99/mo
58,000+ plugins, e-commerce, courses, SEO control. Save $5-195/month vs Ghost(Pro). Free domain, SSL, CDN, 24/7 support. 30-day money-back guarantee.
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Frequently Asked Questions
How do I migrate from Ghost to WordPress?
Export your Ghost content as JSON, install WordPress on Bluehost ($3.99/mo), use the Ghost to WordPress importer plugin to convert JSON to WordPress posts, set permalinks to Post name, set up 301 redirects, and import images. Takes 1-2 hours.
Why switch from Ghost to WordPress?
WordPress has 58,000+ plugins (Ghost has ~1,000), WooCommerce for e-commerce, Rank Math for advanced SEO, LearnDash for courses, and full design control. Ghost is limited to blogging and memberships. WordPress is a complete website platform.
Will I lose my SEO rankings migrating from Ghost?
No. Set WordPress permalinks to Post name (/%postname%/) to match Ghost's URL structure. Install Redirection plugin for any URL changes. Google transfers rankings within 2-4 weeks.
How much does WordPress cost vs Ghost(Pro)?
Ghost(Pro) costs $9-199/month. WordPress on Bluehost costs $3.99/month. You save $5-195/month and gain access to 58,000+ plugins, e-commerce, courses, and full design control.
Can I keep my Ghost memberships on WordPress?
Yes. Install MemberPress or Paid Memberships Pro on WordPress. Migrate your members CSV. Connect Stripe for recurring payments. WordPress membership plugins offer more features than Ghost's built-in memberships.
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